We're Fixing Fit in the Apparel Industry

The team started building machine learning and mathematical algorithms to make it possible for shoppers to get fitted for custom clothing without a measuring tape, by accurately determining customer body measurements using just a few simple data inputs.

We put the algorithms to work in our own eCommerce store, Fashion Metric, fitting shoppers for custom menswear without a measuring tape. That year we graduated from Techstars and secured an angel investment from Mark Cuban.

Brands and retailers started asking for access to the technology behind Fashion Metric, so we began licensing it to them through the Virtual Tailor API.

Fashion Metric had grown beyond its original concept, so we took a new name to match: Bold Metrics.

We realized the incredible opportunity to help brands unlock the power of body data. Building on our expertise, we relaunched as a SaaS company and made our core technology and solutions available to apparel brands worldwide.

Maps body measurements to garment specifications and learns from purchase and returns data to recommend ready-to-wear sizes.

Size recommendations with contextualized fit preferences. A front-end experience built on top of the Virtual Sizer.

Personalized fit recommendations for in-store deployment without the need for physical try-ons or fitting rooms.

The Smart Size Chart is updated to include size recommendations based on stock availability.

The Bold Metrics Body Data NFT™ can be powered by any body measurement capture methodology, including our own digital twin technology.

SSC redesign reflected extensive user feedback and testing. A modern, intuitive UI that puts the shopper front-and-center of the sizing experience.

Apparel Insights® re-launch, rolled out with existing clients: purchase, returns, and tool usage tabs.

Agentic Sizing Protocol™ enables AI shopping agents to deliver personalized size recommendations at the moment of purchase.

Bold Metrics has led the fit technology revolution with proven results in helping brands reduce returns, boost conversion, and improve sustainability efforts in measurable and impactful ways.