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We're Fixing Fit In The Apparel Industry

We help apparel brands unlock the power of body data to optimize operations and meet the demands of today's increasingly personalized world.


What We Do

Bold Metrics is a SaaS solution for retailers and brands to reduce returns, boost conversion, improve sustainability, and supercharge their supply chain from the ground up. As the industry-leading AI digital twin technology provider for apparel brands and retailers, Bold Metrics leverages a comprehensive set of machine learning and AI technologies to help brands unlock the power of body data to meet the demands of today's increasingly personalized world.


Meet the Leadership Team

  • Daina Burnes

    Co-founder & CEO

    Website_About_Daina Burnes
  • Morgan Linton

    Co-founder & CTO

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  • Jeff Mergy

    Vice President of Partnerships & Strategy

    Jeff Mergy
  • Joe LaChance

    Vice President of Engineering

    Joe LaChance
  • Kirk Adams

    Vice President of Finance and Operations

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  • Alex Morgan

    Vice President of Sales

    Alex Morgan avatar

Investor Team


Our Story

Inspired by her family craft in Master Tailoring, our founder realized that the old-world tailoring methods could be revolutionized to align with eCommerce.

In 2012, the team started building machine learning and mathematical algorithms to make it possible for shoppers to get fitted for custom clothing without a measuring tape by accurately determining customer body measurements using just a few simple data inputs.

We soon realized the incredible opportunity to help brands unlock the power of body data. Building on our expertise, we relaunched as a SaaS company and made our core technology and solutions available to apparel brands worldwide.

Since 2017, Bold Metrics has led the fit technology revolution with proven results in helping brands reduce returns, boost conversion, and improve sustainability efforts in measurable and impactful ways.

Unlock the Power of Body Data

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