What We Do

Bold Metrics is a SaaS solution for retailers and brands to reduce returns, boost conversion, improve sustainability and supercharge their supply chain from the ground up. As the industry-leading AI Body Modeling technology provider for apparel brands and retailers, Bold Metrics leverages a comprehensive set of machine learning and AI technologies to help brands unlock the power of body data to meet the demands of today's increasingly personalized world.

Meet the Leadership Team

  • Daina Burnes

    Co-founder & CEO

    Daina Burnes
  • Morgan Linton

    Co-founder & Vice President of Engineering

    Morgan Linton
  • Jeff Mergy

    Chief Product Officer

    Jeff Mergy
  • Joe LaChance

    Chief Technology Officer

    Joe LaChance
  • Kirk Adams

    Vice President of Finance and Operations

    Kirk_Adams_BoldMetrics
  • Aaron Ramaekers

    Vice President of Marketing

    Aaron_Ramaekers_BoldMetrics

Investor Team

Our Story

Inspired by her family craft in Master Tailoring, our founder realized that the old world tailoring methods could be revolutionized to align with eCommerce. In 2012, the team started building machine learning and mathematical algorithms to make it possible for shoppers to get fitted for custom clothing without a measuring tape by accurately predicting customer body measurements using just a few simple data inputs. We soon realized the incredible opportunity that lay in helping brands unlock the power of body data. Building on our expertise, we relaunched as a SaaS company and made our core technology and solutions available to apparel brands worldwide. Since 2017, Bold Metrics has led the fit technology revolution with proven results in helping brands to reduce returns, boost conversions, and actively improve sustainability efforts in measurable and impactful ways.
Daina's grandparents