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The company, used by brands like French Toast and Vuori, provides apparel brands and retailers with artificial intelligence-powered body modeling technology for better design of clothing. On the consumer side, the tech guides shoppers so they can better determine if an item will fit.

Bold Metrics’ approach to fit-tech eschews long quizzes or fussy phone-measuring features, and instead, applies data intelligence to determine fit with just four or five questions, and offers tools like its AI-powered Smart Size Chart that include inventory algorithms to leverage real-time data and address supply chain issues.

Bold Metrics, a San Francisco-based A.I.-based fit and sizing solution company, raised $8 million in Series A funding led by Bessemer Venture Partners and was joined by investors including Lytical Ventures, ValueStream Ventures, and Nanban Ventures.

The San Francisco startup's service uses artificial intelligence to predict people's body measurements based on just a few data points, including their height and shoe size.

Companies using Bold Metrics — including Canada Goose, Tailored Brands (Men’s Wearhouse, Jos A. Bank), SuitShop, Blue Delta Jeans, UpWest and SIMMS — also get body metrics insights. This helps them create products that are better tailored to their customer’s actual body sizes.

The round was led by Bessemer Venture Partners. Also participating: Lytical Ventures, ValueStream Ventures, and Nanban Ventures.

Shoppers with a Bold Metrics Body Data NFT in their Coinbase, MetaMask or other Ethereum wallets can instantly get apparel size recommendations.

Bold Metrics unveiled one potential answer to the sizing problem Thursday. Powered by the company’s pre-existing body modeling technology, the Body Data NFT records a consumer’s various body measurements in a token that resides in the owner’s crypto wallet. When visiting a participating retailer’s e-commerce site, Body Data NFT holders will be able to connect their crypto wallet and immediately receive size recommendations that are mapped to the brand’s own sizing charts. When sizing varies within a brand, the tool will be able to recommend the appropriate size for each individual item.

The programme records accurate body measurements without the need for selfies, scanners or measuring tape. All you have to do is answer a few questions and Bold Metrics' AI will generate a unique 3D avatar. Able to formulate about 50+ distinct body measurements for both men and women, the latest prediction accuracy hovers above 92 percent.

While it lowers the frustration of fitting on the consumer's end, it also helps cut fit-related return costs for companies by 30 percent.

Most tuxedos rented online at Men's Wearhouse use Bold Metrics measurement technology, which the retailer says drives a 27.4% reduction in exchange rates. Bold Metrics leverages a proprietary body-data warehouse containing millions of learned data points on body measurements and tuxedo fit to produce tailor-accurate size predictions for shoppers.

Bold Metrics' Contactless Fit technology, which was rolled out in a limited number of stores at first, has now been implemented in over 650 Jos. A. Bank and Men's Wearhouse locations. With the technology, consumers receive poll questions, and Bold Metrics’ platform finds important points of measure and body shape to form a special 3D avatar, creating more than 50 body measurements.

In fact, major retailers like Adidas, Canada Goose and Levi’s enlist Bold Metrics’ platform. With virtual sizing and try-on technology, customers can ditch the error-prone process that follows after pulling out the measuring tape. I’ve seen firsthand how we were able to reduce our fit-related returns by as much as 73%.

Esquire speaks with Morgan Linton, the COO and co-founder of Bold Metrics to find out how they went from running a retail marketplace based on fit to helping some of the world’s biggest brands unlock the power of their customer body data to completely transform the way clothes are made, worn and sold.

(Bold Metrics and Forma)...which have joined forces in a new partnership, aim to boost accuracy while lowering the friction for consumers. Their model doesn’t ask for permission to crawl through hundreds or selfies, force people to measure themselves or sit through a body scan, nor does it require lengthy surveys. Just four to five short questions.

Shoppers can use Contactless Fit™ either in the store or at home, with the solution accounting for individual fit and style preferences in an effort to deliver a more personalized retail experience.

Stores across the U.S. are slowly starting to open. But consumers are concerned about the safety of in-store shopping and using fitting rooms. Tech companies are helping retailers find solutions to bring back consumer confidence.

We’re going to see a major shift over the next few years towards on-demand manufacturing so people can go from personalising the style of existing clothes to making clothes specifically for them on-demand.

Trusted by some of the largest apparel brands in the world, Bold Metrics has quickly become a core part of ongoing fit initiatives led by brands that are trying to keep up with changes in consumers’ buying habits and body shapes.

Contactless Fit™ is a first-to-market solution by Bold Metrics that easily integrates into the in-store experience to help shoppers find the right size without ever physically trying on the clothes.

[Bold Metrics] can actually predict over 90 body measurements at literally a higher level of accuracy than you could probably measure yourself.

This technology creates an exciting immersive in-store experience for shoppers to experience AR.

Unlocking human body data is paramount in understanding how a garment will fit.

Machine learning algorithms can enable brands to help shoppers more easily find the answers to their fit questions.

Technology meets the tape measure. Fashion Metric’s products can map consumer’s body measurements to brands’ garment data to cut down on costly returns. It can also help brands personalize the online apparel shopping experience.

Bold Metrics, a company that created an algorithm for smart sizing, is working with online-only retailer SnapSuits to cut out in-person visits and deliver accessible custom-made suits in under two weeks.

Fashion Metric has the opportunity to completely change the way we buy clothes and create markets not tapped due to the clunkiness of the status quo.

Fashion Metrics brings tailoring into modern times using data to offer one of the quickest, most accurate services on the market.

This is where Fashion Metric comes in - their SaaS helps businesses gain better bodily measurements from their customers, decreasing returns and increasing customer satisfaction.

...with the Smart Sizing Chart, shoppers don't have to wait for something to be made just for them. They can find out what first best and looks best without spending an afternoon in-store fitting rooms.

With the Smart Size Chart, Bold Metrics is proposing a radical new solution to combat fit-related returns for apparel e-commerce platforms.

Chosen among a select group of world-class technology startups from around the globe, Bold Metrics and Cappasity will be presenting to hundreds of Japanese corporations and venture capital firms, meet one-on-one with Japanese business leaders and investors, and participate in a private tour of Xport, Osaka’s new Open Innovation Lab.