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How It Works

Customers answer four to six simple questions and the Virtual Tailor API returns over fifty body measurements in under 500ms. No measuring tape, awkward selfies or unwieldy body scanners required. Our approach means that data becomes more accurate over time as the machine learning algorithms are trained via a feedback loop. Over the last six years, we have become the gold standard in algorithmic body measurement prediction and our technology has been proven to reduce returns by up to 50% and increase conversions from 20-80%.

Why use Virtual Tailor?

Developed for custom clothiers and tailors, the Virtual Tailor is capable of accurately predicting over 50+ unique customer body measurements with inputs from just a few simple questions.


    The Virtual Tailor has been proven to be the most accurate solution on the market in countless studies.

  • Easy to integrate

    Our API works with every platform from Hybris to Demandware, Magento to Shopify, your developer will love how easy it is to get started with the Virtual Tailor.

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  • Scalable solutions

    From 100 to 1 billion predictions per month, like all our products the Virtual Tailor was built for scale.

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  • White-label experience

    No branding requirements, completely seamless integration with your site's look-and-feel.

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A Best-in-Class Solution

Independent studies have proven that Bold Metrics is the leader in machine learning-based customer body measurement predictions. Compared with companies offering similar products, Bold Metrics has consistently produced the most accurate and comprehensive results with minimal customer friction. No selfies, measuring tape or scanners required. Our proprietary solutions go beyond size recommendations. From reducing returns to designing better clothing and enabling mass customization at scale—find out how Bold Metrics helps brands translate customer body data into valuable actionable insights.
A Best-in-Class Solution

Virtual Tailor

An easily-integrated software tool that utilizes machine learning technologies to provide highly accurate body measurements for custom clothiers.

- Best-in-class API documentation

- 50+ highly accurate body measurement predictions

- Frictionless customer experience

- Both male and female size measurements available

- Easily integrated and scalable

- No need for scanners, selfies, or measuring tape 

- White-labelled experience


"It's a really great tool and database of information. Rather than being an out-of-the-box solution, you can tweak the Bold Metrics system to make it work for your customers' fit preferences and your own business needs. "

Aaron May,
Co-Founder of Pacific Issue

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