Evolution Favors Adaption
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Go beyond sizing recommendations with advanced algorithms that make highly accurate determinations for individual customers at a scale. Using cutting-edge technologies, such as AI body measuring that creates a digital twin of each shopper, takes personalization to the next level and reduces the need for returns.
Close the data loop and optimize your organization from design to distribution with accurate consumer data with our revolutionary new approach to building and leveraging body data at scale.
The Cost of Not Using an AI Sizing Solution is Steep
Poor conversion
Sizing uncertainty results in low conversion, especially for new customers. Shoppers also buy fewer items if they aren't confident that the clothing will fit.
High returns
The majority of apparel returns — a whopping 52% according to Shopify — are due to poor fit, which can be easily avoided with an accurate and easy-to-use sizing solution.
Lack of personalization
80% of consumers want personalization from retailers (McKinsey). There's no way to personalize fit, sizing, or marketing messaging without reliable data.
Outdated Solutions Don't Fit In Anymore
It's Time For a Bold New Approach
Bold Metrics sizing solutions leverage machine learning algorithms to build our digital twin library (we're at 75 million digital twins and growing!) to match your shoppers to their best fit based on their unique body measurements.
We help brands like yours generate and use consumer data to:
✔️ Boost conversion and AOV
✔️ Reduce returns
✔️ Enable data-led design
✔️ Optimize operations
✔️ Improve sustainability efforts
✔️ Personalize the retail experience
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How It Works
Bold Metrics best-in-class AI and machine learning models power 3D body data capture at scale. Using advanced AI, we accurately determine critical points of measure to create unique digital twins of your actual shoppers. In combination with brand-specific garment data, we provide detailed size recommendations to shoppers that have tailor-level accuracy.
Apparel Insights™ takes that a step further to provide powerful insights across the business to drive data-informed decisions on everything from marketing and eCommerce to product and design.
Our Clients Get Real Results
Drive Conversion
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When it comes to spending money on luxury items, customers are much less willing to open their wallets if they don't know how an item will fit and they can't try it on. Due to the high cost and value of Canada Goose apparel, return rates significantly affect the bottom line.
Leveraging Bold Metrics, Canada Goose used our Smart Size Chart to:
- Increase conversion by 16%
- Reduce costly returns by 21%
>> Read more
Grow Your eCommerce
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Outdoor apparel brand Burton takes a customer-first approach to its dedicated community of snowboarders — so when it came to adopting a sizing technology, it made sense to elevate the online fitting experience.
For Burton, improving shopper confidence around sizing resulted in an increase of AOV.
Reduce Returns
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Finding the right fit goes beyond a number for the important moments in life. Men's Wearhouse uses Bold Metrics for its online tuxedo rentals to help customers seamlessly connect to their best fit without any guesswork.
The result is a personalized sizing solution that:
- Reduced average return rates for tuxedo coats, pants, and shirts by more than 47%
See the Bold Metrics Difference For Yourself
