Why Bold Metrics

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❌ Size charts: Can be confusing if shoppers don't know their size or don't have a measuring tape (and who does these days???). Don't take into account personal fit preferences or individual garments, so most people guess their size or bracket, leading to higher return rates and lower conversion.

❌ Brand comparisons: Compare an item’s size to another brand’s sizing (yes, they highlight competitors on your website), which assumes that customers are familiar with how that apparel fits. Lumps a brand in with one type of fit, therefore recommending the same size in every style. Some require profile creation, too, which has been shown to decrease conversion and increase cart abandonment.

❌ Mobile scanning apps: While apps are readily accessible given high mobile phone adoption rates, the technology often requires the user to change into tight-fitting, body-skimming clothing and is still unreliable, plus experts have data privacy concerns.

Bold Metrics best-in-class AI and machine learning models power 3D body data capture at scale. Using advanced AI, we accurately determine critical points of measure to create unique digital twins of your actual shoppers. In combination with brand-specific garment data, we provide detailed size recommendations to shoppers that have tailor-level accuracy.

Apparel Insights™ takes that a step further to provide powerful insights across the business to drive data-informed decisions on everything from marketing and eCommerce to product and design.