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Specialty
Dynamic Yield by Mastercard empowers businesses to anticipate and identify customer behavior and preferences, respond with tailored content, products, and offers across digital channels, and continuously optimize experiences—all from one flexible, open-ended, and agnostic operating system. Experience OS activates personalization for all industries, integrating purpose-built AI technologies alongside Mastercard’s proprietary predictive models (based on 175 billion transactions) to help teams deliver unparalleled customer empathy and define a competitive edge.
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Partnership Overview
The partnership between Bold Metrics and Dynamic Yield by Mastercard helps eCommerce brands deliver hyper-personalized shopping experiences that drive engagement and conversion. Bold Metrics’ AI-driven sizing recommendations reduce returns and boost fit confidence, while Dynamic Yield’s Experience OS leverages purpose-built AI and Mastercard’s predictive models to anticipate customer preferences and tailor content, products, and offers in real time. Together, they enable brands to create seamless, data-driven personalization across every touchpoint—enhancing customer satisfaction, optimizing the path to purchase, and strengthening brand loyalty.
